The Neighborhood Advertising Network
An advertising network that targets people at the individual neighborhood and household level — and sends the money back to the homeowners in the form of their HOA dues.
How it works
- A community opts in. An HOA, condo association or neighborhood group signs up. We now have a defined, addressable set of households.
- Local businesses buy that community. A restaurant, landscaper, roofer, HVAC company or home-improvement retailer pays to reach those specific homes.
- The message reaches residents where they already are. Community Facebook groups, the neighborhood newsletter, entrance and common-area signage, the resident deals page, email to opted-in residents, and sponsored placements inside our videos.
- The revenue goes toward dues. A negotiated share of what those advertisers pay is applied against what homeowners owe — not into a marketing budget.
Why an advertiser pays more for this
A roofer buying a metro-wide campaign pays to reach hundreds of thousands of people, almost none of whom own a roof he can work on this quarter. Buying a community means:
- Every impression is a homeowner, not a renter scrolling past.
- The homes are the same age, so they need the same things at the same time. One community hits its 20-year roof replacement window all at once.
- The crew is already on the street. Five jobs on one cul-de-sac beats five jobs across five suburbs.
- Neighbors talk. One visible job on the street sells the next three.
Channels in the network
Community social
Sponsored posts and offers in the Facebook groups and neighborhood apps residents already read every day.
Physical signage
Entrance signs, amenity signage, pool and clubhouse placements, event banners — wherever the association already permits.
Resident deals page
A ZIP-code-driven offers page residents actually visit, because it saves them money.
Email & newsletter
Opted-in residents, sponsored segments in the community newsletter, and the Drinking & HOAing list.
Video integration
Co-branded commercials and sponsored violations — the advertiser is part of the joke.
Vendor placement
Enhanced listings in the Approved Vendors directory, kept clearly separate from homeowner reviews.
The math, at network scale
There are roughly 373,000 community associations in the United States. We don’t need all of them. One thousand communities at 500 households each is 500,000 homeowner households, grouped geographically, each one addressable on its own.
| Scale | Communities | Households | What it unlocks |
|---|---|---|---|
| Pilot | 1 | ~500 | Proof: real dollars, published |
| Local | 10 | ~5,000 | Repeatable local advertiser packages |
| Regional | 100 | ~50,000 | Regional chains and franchise groups |
| National | 1,000 | ~500,000 | National brand sponsorships |
Illustrative scale, not a revenue forecast.
The part that makes it work
Once a community sees money come back, the HOA itself starts promoting the network to its own residents. The association becomes a distribution channel. That is the flywheel:
Funny videos → national HOA audience → local advertiser network → partner with communities → return revenue to those communities → lower effective dues → HOAs promote us to residents → bigger audience → more advertisers want in.
Privacy, plainly
Targeting a community is not the same as targeting a person. Advertisers buy access to a community, not a list of names. Residents opt in to email and deals themselves, and we don’t sell resident data. See the privacy page.